The Art Of Choosing Iyengar Pdf
Titled, The Art of Choosing. Iyengar, who is blind, says the book reflects her interest in how people make choices. Sheena Iyengar on the Power of Choice.
Biography Professor Iyengar has taught courses in leadership and entrepreneurial creativity. Her research addresses the implications of offering people, whether they be employees or consumers, choices. She has examined choice in a multitude of contexts ranging from employee motivation and performance in a global organization, Citigroup, to chocolate displays at Godiva, to the magazine aisles of supermarkets, and to mutual fund options in retirement benefit plans. Professor Iyengar received the Presidential Early Career Award for her ongoing work in examining cultural, individual, and situational factors that influence people's choice-making preferences and behaviors.
Every day we make choices. Coke or Pepsi? Save or spend? Ikea Installers Austin. Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture?
Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead. Media Reviews 'Starred Review.
[A] delightful, astonishing take on the pitfalls of making up one's mind.' - Publishers Weekly 'A lucid work of popular science written by an accomplished practitioner.' - Kirkus Reviews 'No one asks better questions, or comes up with more intriguing answers.' - Malcolm Gladwell 'Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important.
She is someone we need to listen to.' - Atul Gawande, author of Better and Complications. The information about The Art of Choosing shown above was first featured in 'The BookBrowse Review' - BookBrowse's online-magazine that keeps our members abreast of notable and high-profile books publishing in the coming weeks.
In most cases, the reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author of this book and feel that the reviews shown do not properly reflect the range of media opinion now available, please with the mainstream media reviews that you would like to see added. Another pseudo-psychology book Iyengar offers nothing more than a survey of other people's work on various aspects of social cognition & culture related to a very broad definition indeed of 'choice.'
There is nothing new here, and although Iyengar is a sedulous writer, she is not an effective one: her attempt fits in with the trend in the past decade to pack a popular science book full of anecdotes and factoids, then pretend that this amounts to something more than a heap. The surprising thing is, Iyengar has supposedly done her own research on choice. Why, then, didn't she build her book around that research? Far better, for those who are interested in this topic, are books built with a real theme, e.g. 'The Paradox of Choice: Why More Is Less,' by Barry Schwartz. Schwartz actually has something to say, and he says it in fewer pages than Iyengar takes to say nothing.
More Information Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University.
Snail Mail Serial Number Generator. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, in books such as Blink and The Paradox of Choice.